Hot off the PRESS (and, fresh out of the oven!!) KC Creative loved working on this sweet press project to announce the opening of Love, Lydia Bakery & Cafe, a new venture in Wilmington, NC’s booming South Front District.
The bakery has been a labor of love for Lydia Clopton, owner and award-winning pastry chef. Love, Lydia’s features homemade sweet and savory treats, including favorites like dark chocolate chip cookies with sea salt (SO-SO-GOOD!!!,) focaccia bread and flourless brownies. Gluten-free and Vegan options are included on the menu, too. Delicious coffee is provided by 1000 Faces Coffee out of Athens, GA, and lunch and breakfast have been recently introduced.
This project included press outreach to coordinate the bakery’s opening and a follow-up to announce the Grand Opening Celebration, along with a 30-day social media BLITZ on Instagram and Facebook that took their newly created Facebook page from 0 likes to over 1000 — how’s that for a baker’s dozen!!